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How To Get Started With SMS Marketing and The Best Practices?

Are you looking for a way to take your marketing efforts to the next level? If so, consider SMS marketing. With over 1.6 billion active mobile phone users worldwide, SMS marketing is one of the most popular and effective ways to reach your target audience. Plus, it’s a great way to stay top-of-mind with your …

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How To Optimize Your eCommerce Site Buying Cycle To Drive More Sales?

If you have been into business for a while, you might know the truth – You can’t force consumers to buy from you! In these tough competitive times, no matter how impressive your website is, how awesome your offers are, or how effective your conversion methods are – you cannot convert an unwilling customer to …

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Powerful Facebook Ads Strategies to Grow an eCommerce Brand Online

  Did you know that Facebook has around 2.8 billion active users? Or that there is over 10 million business actively advertising on Facebook? These are the numbers you can’t simply ignore. However, with every Facebook algorithm update the organic Facebook page growth slowly decreases and competition for the eyeballs becomes harder and harder. Thus …

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The Importance of Social Media Marketing and How To Create a Strategy That Sells?

Looking back several decades ago, most of the brands did their marketing more in traditional ways. Launching a newspaper campaign, sending postage fliers around the neighborhood, or starting an advertising campaign on radio or television. However, since the inception of social media platforms and the early days of social media giant Facebook, when only the …

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What’s B2B Marketing and How to Create an Effective Strategy?

Knowing your target audience is crucial these days and brands that haven’t defined their buyer personas correctly are wasting marketing resources to reach people that aren’t interested in their products or services in the first place. There’re two main ways how brands can market themselves. First, businesses that target individuals are usually operating in the …

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The Definitive Guide How to Create Compelling Buyer Personas

  Every business, small or big, local or global is striving to increase its website traffic, leads, and sales. Unfortunately, each year that becomes to do harder and harder, because more new companies enter the market. Next to that, the online space becomes even more cluttered with ads and branded content. It has been roughly …

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Inbound vs Outbound Marketing. Which is Better?

It’s a continuous battle between marketers debating which marketing techniques are better, inbound or outbound marketing. To some of them, outbound marketing is the way to go.  On the other hand, other marketers say it’s an “old way of doing business” and prefer more sustainable techniques and choose inbound marketing. Though as much as we …

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A Complete Guide to Digital Marketing Funnels and How-to Create Effective One?

  It’s important that every organization would monitor the effectiveness of sales and marketing strategies, know-how the qualified leads find their business and when do they turn to paying customers. That’s exactly what digital marketing funnels are for and they help to provide business valuable information about your customer’s habits and map out their journey …

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How to Optimize Content for Voice Search and Beat Your Competition?

  Back in the day’s voice search technology didn’t look that sexy, and if someone saw a person speaking loudly into his wrist they thought he is crazy. However, with the risen popularity of smart devices such as smart speakers or smartwatches. And the increased demand for faster, safer, and hands-free search technology especially during …

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