Data is the new gold and is very important part of each successful business growth including marketing.

That’s how we find out if our marketing tactics are working, predict insights and make data-driven decisions to stimulate growth.

Without it, we’re just another guessing person in the room.

When back in March Google announced that by 1st of July, 2023 will be sunsetting Universal Analytics it raised many concerns across the industry.

What will happen to our data? Can we migrate UA data to GA4? What’s the best time for GA4 migration?

These are just few important questions we’ll answer in today’s article and next to that we’ll share a simple 7 steps process to creating plan for successful GA4 migration.

While in our BONUS part, we’ll share our top alternative…