Grow Your Business Archives - Performance Marketing Agency

10 Powerful Digital Marketing Metrics Your Business Should Track Online

Conversion Optimization, Featured / By Arturas Januskevicius

Businesses that don’t track their digital marketing efforts could be compared to going on a hunt without arrows and with closed eyes. In today’s environment with more than 170 million people using social media daily, every marketer is expected to understand digital marketing fundamentals. Digital marketing is the process when marketers use various digital channels …

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How to Get Started With Influencer Marketing for E-Commerce Right Now?

Content Marketing, Featured / By Paulius Setkus

To develop a successful online e-commerce store, you must jump on the influencer marketing bandwagon! It’s essential for creating a bridge between your products and potential customers, allowing them to get in touch with your brand message through someone they trust. Influencer marketing has quickly become one of the most popular and effective ways to …

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What is Behavioral Advertising and How To Get Started Successfully?

Featured, Paid Advertising / By Paulius Setkus

Are you looking for a new way to reach and engage your customers? Behavioral advertising is an innovative approach that harnesses user data from web searches and other online activities to better understand consumer motivations. Companies can craft highly personalized messages tailored to each customer’s interests by carefully analyzing this information. But how do you …

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How To Get Started With SMS Marketing and The Best Practices?

Content Marketing / By Paulius Setkus

Are you looking for a way to take your marketing efforts to the next level? If so, consider SMS marketing. With over 1.6 billion active mobile phone users worldwide, SMS marketing is one of the most popular and effective ways to reach your target audience. Plus, it’s a great way to stay top-of-mind with your …

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How To Optimize Your eCommerce Site Buying Cycle To Drive More Sales?

Conversion Optimization, Guest Blog / By Brijesh Jakharia

If you have been into business for a while, you might know the truth – You can’t force consumers to buy from you! In these tough competitive times, no matter how impressive your website is, how awesome your offers are, or how effective your conversion methods are – you cannot convert an unwilling customer to …

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10 Effective Ways How To Increase Email Open Rates

Email Marketing / By Paulius Setkus

You’re sending out emails, but no one seems to be reading them. You’ve tried everything – catchy subject lines, eye-catching visuals, even personalization – but your open rates remain low. It’s no secret that email is one of the most effective channels for communicating with customers. However, opening your emails is only the first step; …

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What Are the Benefits of User-Generated Content and 5 Simple Steps to Generate More UGC?

Content Marketing / By Paulius Setkus

You’ve probably seen those ‘participate’ prompts on websites before. They usually take the form of a CTA (call-to-action), like a button or a link that asks the user to submit their content. And while it can be daunting to think about all the potential submissions you might receive, user-generated content (UGC) is one of the …

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Universal Analytics is Going Away: How to Prepare for Migration to Google Analytics 4

Conversion Optimization, Featured / By Paulius Setkus

As famous management consultant, Peter Drucker, once said “You can’t improve what you don’t measure.” data plays an essential role in business and digital marketing. With a sufficient amount of data, we make better future predictions, insights, analyze what marketing tactics works and which don’t. At the end, we make better-educated decisions while optimizing our …

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Powerful Facebook Ads Strategies to Grow an eCommerce Brand Online

Featured, Paid Advertising / By Paulius Setkus

Did you know that Facebook has around 2.8 billion active users? Or that there is over 10 million business actively advertising on Facebook? These are the numbers you can’t simply ignore. However, with every Facebook algorithm update the organic Facebook page growth slowly decreases and competition for the eyeballs becomes harder and harder. Thus …

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The Importance of Social Media Marketing and How To Create a Strategy That Sells?

Content Marketing, Featured / By Paulius Setkus

Looking back several decades ago, most of the brands did their marketing more in traditional ways. Launching a newspaper campaign, sending postage fliers around the neighborhood, or starting an advertising campaign on radio or television. However, since the inception of social media platforms and the early days of social media giant Facebook, when only the …

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