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What is Behavioral Advertising and How To Get Started Successfully?

Featured, Paid Advertising / By

Are you looking for a new way to reach and engage your customers? Behavioral advertising is an innovative approach that harnesses user data from web searches and other online activities to better understand consumer motivations.  Companies can craft highly personalized messages tailored to each customer’s interests by carefully analyzing this information. But how do you …

What is Behavioral Advertising and How To Get Started Successfully? Read More »

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How To Get Started With SMS Marketing and The Best Practices?

Content Marketing, Featured / By

Are you looking for a way to take your marketing efforts to the next level? If so, consider SMS marketing. With over 1.6 billion active mobile phone users worldwide, SMS marketing is one of the most popular and effective ways to reach your target audience. Plus, it’s a great way to stay top-of-mind with your …

How To Get Started With SMS Marketing and The Best Practices? Read More »

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How To Optimize Your eCommerce Site Buying Cycle To Drive More Sales?

Conversion Optimization, Featured, Guest Blog / By

If you have been into business for a while, you might know the truth – You can’t force consumers to buy from you! In these tough competitive times, no matter how impressive your website is, how awesome your offers are, or how effective your conversion methods are – you cannot convert an unwilling customer to …

How To Optimize Your eCommerce Site Buying Cycle To Drive More Sales? Read More »

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10 Effective Ways How To Increase Email Open Rates

Email Marketing, Featured / By

You’re sending out emails, but no one seems to be reading them. You’ve tried everything – catchy subject lines, eye-catching visuals, even personalization – but your open rates remain low. It’s no secret that email is one of the most effective channels for communicating with customers. However, opening your emails is only the first step; …

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What Are the Benefits of User-Generated Content and 5 Simple Steps to Generate More UGC?

Content Marketing / By

You’ve probably seen those ‘participate’ prompts on websites before. They usually take the form of a CTA (call-to-action), like a button or a link that asks the user to submit their content. And while it can be daunting to think about all the potential submissions you might receive, user-generated content (UGC) is one of the …

What Are the Benefits of User-Generated Content and 5 Simple Steps to Generate More UGC? Read More »

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Universal Analytics is Going Away: How to Prepare for Migration to Google Analytics 4

Conversion Optimization, Featured / By

As famous management consultant, Peter Drucker, once said “You can’t improve what you don’t measure.” data plays an essential role in business and digital marketing. With a sufficient amount of data, we make better future predictions, insights, analyze what marketing tactics works and which don’t. At the end, we make better-educated decisions while optimizing our …

Universal Analytics is Going Away: How to Prepare for Migration to Google Analytics 4 Read More »

Powerful Facebook Ads Strategies to Grow an eCommerce Brand Online

Featured, Paid Advertising / By

  Did you know that Facebook has around 2.8 billion active users? Or that there is over 10 million business actively advertising on Facebook? These are the numbers you can’t simply ignore. However, with every Facebook algorithm update the organic Facebook page growth slowly decreases and competition for the eyeballs becomes harder and harder. Thus …

Powerful Facebook Ads Strategies to Grow an eCommerce Brand Online Read More »

The Importance of Social Media Marketing and How To Create a Strategy That Sells?

Content Marketing, Featured / By

Looking back several decades ago, most of the brands did their marketing more in traditional ways. Launching a newspaper campaign, sending postage fliers around the neighborhood, or starting an advertising campaign on radio or television. However, since the inception of social media platforms and the early days of social media giant Facebook, when only the …

The Importance of Social Media Marketing and How To Create a Strategy That Sells? Read More »

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What’s B2B Marketing and How to Create an Effective Strategy?

Content Marketing, Featured / By

Knowing your target audience is crucial these days and brands that haven’t defined their buyer personas correctly are wasting marketing resources to reach people that aren’t interested in their products or services in the first place. There’re two main ways how brands can market themselves. First, businesses that target individuals are usually operating in the …

What’s B2B Marketing and How to Create an Effective Strategy? Read More »

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The Definitive Guide How to Create Compelling Buyer Personas

Content Marketing, Featured / By

  Every business, small or big, local or global is striving to increase its website traffic, leads, and sales. Unfortunately, each year that becomes to do harder and harder, because more new companies enter the market. Next to that, the online space becomes even more cluttered with ads and branded content. It has been roughly …

The Definitive Guide How to Create Compelling Buyer Personas Read More »

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