B2B Marketing

Feature image of digital marketing blog post about Google Ads strategies for B2B brands.

10 Proven Google Ads Strategies to Dominate Your B2B Niche

Are you finding it increasingly difficult to stand out in a saturated B2B market? You aren’t alone. Many people struggle with competitors ruling Google search results, excluding their brands from the dialogue. Getting your message to the correct audience presents a great challenge. This is where Google Ads come in handy. Let’s face this challenge […]

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The Importance of Social Media Marketing and How To Create a Strategy That Sells?

Looking back several decades ago, most of the brands did their marketing more in traditional ways. Launching a newspaper campaign, sending postage fliers around the neighborhood, or starting an advertising campaign on radio or television. However, since the inception of social media platforms and the early days of social media giant Facebook, when only the

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what's a B2B marketing and its difference from B2C feature image

What’s B2B Marketing and How to Create an Effective Strategy?

Knowing your target audience is crucial these days and brands that haven’t defined their buyer personas correctly are wasting marketing resources to reach people that aren’t interested in their products or services in the first place. There’re two main ways how brands can market themselves. First, businesses that target individuals are usually operating in the

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