Autoviskas - For the Car, Driver & Passenger!
AUTOVISKAS
Reliable car parts distributor online
Have you been struggling to find a reliable one-stop marketplace for all your car needs?
Seeing the missing gap within the niche a young and motivated group of entrepreneurs opened an online store that distributes a wide range of car parts and accessories store online which was built on transparent pricing, great customer service, and a client-first centered focus.
Over the years their assortiment has expanded significantly and since then at Autoviskas.lt you can buy anything your car might ever need. From car exterior parts such as window deflectors to interior parts and products such as car mats.
You no longer have to look for a reliable car parts store online, because professional Autoviskas.lt team will take care of all your car needs!
Paid Media Channels
- Google Ads
- Facebook Ads
- Instagram Ads
FOCUS AREA
- PAID MEDIA
- SOCIAL MEDIA
- ANALYTICS
17.6%
Increased website traffic
18.6%
Increased eCommerce sales
7.8
Average ROAS
The Challenge
Over the past several years Autoviskas.lt team has been looking for a reliable partner to help increase sales online and create an online strategy focused on maximizing results.
In the past, they’ve tried working with several other agencies but over time because of poor communication and unclear results, it wasn’t a good fit.
On the other hand, Autoviskas.lt products were great, there was a vast potential and the brand itself was already known for many years.
However, the problem was to fix the digital part and find an effective strategy online that generates healthy returns.
As a result, they were on the lookout for an agency that would match their expectations and help them reach their goals online.
The Strategy
After several contacts with the client, a sophisticated advertising strategy has been developed that covers the entire marketing funnel from the first time people hear of the brand, to enabling remarketing strategies.
The advertising strategy was built around 2 advertising channels, Google and Facebook Ads.
While Google Ads strategy was built on driving targeted traffic through search campaigns focused on car part categories, Performance Max campaigns were focused on generating targeted traffic to the website with a special monthly offer in mind. Lastly, our bottom-funnel Google Ads remarketing campaigns were built with dynamic product ads.
Talking about Facebook Ads, top-of-the-funnel campaigns were built around catalog prospecting and banner ads with monthly product discounts. Other bottom-of-funnel Facebook Ads remarketing campaigns were built around catalog remarketing which targeted people who have visited the site but didn’t make a purchase.
Lastly, our cherry on the cake services were to create beautiful social media posts for Autoviskas.lt Facebook and Instagram accounts. Half of the weekly posts were dedicated to educating target audience, and other half was focused on generating sales through promotional content.
The results
Autoviskas - Car Accessories Online
Advertising strategy to drive traffic online through Google, and Facebook Ads together with social media posts has successfully increased traffic online, sales, and helped us to generate a healthy ROAS.
Website Traffic
Increased Sales
ROAS
