In today’s digital age, where websites are the mode of research and smartphones are a go-to for solutions, the online presence of your small business can make or break its success. Think about it: whether we’re looking for a cozy roadside cafe, a local repair shop, or the nearest yoga studio, a quick web search […]
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In today’s digital landscape, where competition is fierce and attention spans are short, businesses struggle to establish their online presence. This is partly due to the variety of tools available that make it hard to choose the right one for your needs. However, there’s one tool that stands out for its ability to convert and
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Businesses that don’t track their digital marketing efforts could be compared to going on a hunt without arrows and with closed eyes. In today’s environment with more than 170 million people using social media daily, every marketer is expected to understand digital marketing fundamentals. Digital marketing is the process when marketers use various digital channels
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Are you looking for a way to take your marketing efforts to the next level? If so, consider SMS marketing. With over 1.6 billion active mobile phone users worldwide, SMS marketing is one of the most popular and effective ways to reach your target audience. Plus, it’s a great way to stay top-of-mind with your
How To Get Started With SMS Marketing and The Best Practices? Read More »
If you have been into business for a while, you might know the truth – You can’t force consumers to buy from you! In these tough competitive times, no matter how impressive your website is, how awesome your offers are, or how effective your conversion methods are – you cannot convert an unwilling customer to
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As famous management consultant, Peter Drucker, once said “You can’t improve what you don’t measure.” data plays an essential role in business and digital marketing. With a sufficient amount of data, we make better future predictions, insights, analyze what marketing tactics works and which don’t. At the end, we make better-educated decisions while optimizing our
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Did you know that Facebook has around 2.8 billion active users? Or that there is over 10 million business actively advertising on Facebook? These are the numbers you can’t simply ignore. However, with every Facebook algorithm update the organic Facebook page growth slowly decreases and competition for the eyeballs becomes harder and harder. Thus
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Every business, small or big, local or global is striving to increase its website traffic, leads, and sales. Unfortunately, each year that becomes to do harder and harder, because more new companies enter the market. Next to that, the online space becomes even more cluttered with ads and branded content. It has been roughly
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It’s a continuous battle between marketers debating which marketing techniques are better, inbound or outbound marketing. To some of them, outbound marketing is the way to go. On the other hand, other marketers say it’s an “old way of doing business” and prefer more sustainable techniques and choose inbound marketing. Though as much as we
Inbound vs Outbound Marketing. Which is Better? Read More »
It’s important that every organization would monitor the effectiveness of sales and marketing strategies, know-how the qualified leads find their business and when do they turn to paying customers. That’s exactly what digital marketing funnels are for and they help to provide business valuable information about your customer’s habits and map out their journey
A Complete Guide to Digital Marketing Funnels and How-to Create Effective One? Read More »
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