Optimization

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The Definitive Guide How to Create Compelling Buyer Personas

  Every business, small or big, local or global is striving to increase its website traffic, leads, and sales. Unfortunately, each year that becomes to do harder and harder, because more new companies enter the market. Next to that, the online space becomes even more cluttered with ads and branded content. It has been roughly …

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Inbound vs Outbound Marketing. Which is Better?

It’s a continuous battle between marketers debating which marketing techniques are better, inbound or outbound marketing. To some of them, outbound marketing is the way to go.  On the other hand, other marketers say it’s an “old way of doing business” and prefer more sustainable techniques and choose inbound marketing. Though as much as we …

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A Complete Guide to Digital Marketing Funnels and How-to Create Effective One?

  It’s important that every organization would monitor the effectiveness of sales and marketing strategies, know-how the qualified leads find their business and when do they turn to paying customers. That’s exactly what digital marketing funnels are for and they help to provide business valuable information about your customer’s habits and map out their journey …

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How to Optimize Content for Voice Search and Beat Your Competition?

  Back in the day’s voice search technology didn’t look that sexy, and if someone saw a person speaking loudly into his wrist they thought he is crazy. However, with the risen popularity of smart devices such as smart speakers or smartwatches. And the increased demand for faster, safer, and hands-free search technology especially during …

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The Importance Of A/B Testing And How To Do It Effectively?

In a perfect world, every business should strive to increase their traffic, sales, and leads on their website, though only a small portion of them understands how to do that correctly. That’s where the importance of A/B testing comes that allows your business to test your online content optimize it for better returns. Unfortunately, that’s not …

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