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Universal Analytics is Going Away: How to Prepare for Migration to Google Analytics 4

As famous management consultant, Peter Drucker, once said “You can’t improve what you don’t measure.” data plays an essential role in business and digital marketing. With a sufficient amount of data, we make better future predictions, insights, analyze what marketing tactics works and which don’t. At the end, we make better-educated decisions while optimizing our […]

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The Importance Of A/B Testing And How To Do It Effectively?

In a perfect world, every business should strive to increase their traffic, sales, and leads on their website, though only a small portion of them understands how to do that correctly. That’s where the importance of A/B testing comes that allows your business to test your online content optimize it for better returns. Unfortunately, that’s not

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