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What Are the Benefits of User-Generated Content and 5 Simple Steps to Generate More UGC?

Content Marketing / By

You’ve probably seen those ‘participate’ prompts on websites before. They usually take the form of a CTA (call-to-action), like a button or a link that asks the user to submit their content. And while it can be daunting to think about all the potential submissions you might receive, user-generated content (UGC) is one of the […]

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Universal Analytics is Going Away: How to Prepare for Migration to Google Analytics 4

Conversion Optimization / By

As famous management consultant, Peter Drucker, once said “You can’t improve what you don’t measure.” data plays an essential role in business and digital marketing. With a sufficient amount of data, we make better future predictions, insights, analyze what marketing tactics works and which don’t. At the end, we make better-educated decisions while optimizing our

Universal Analytics is Going Away: How to Prepare for Migration to Google Analytics 4 Read More »

Powerful Facebook Ads Strategies to Grow an eCommerce Brand Online

Paid Advertising / By

  Did you know that Facebook has around 2.8 billion active users? Or that there is over 10 million business actively advertising on Facebook? These are the numbers you can’t simply ignore. However, with every Facebook algorithm update the organic Facebook page growth slowly decreases and competition for the eyeballs becomes harder and harder. Thus

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The Importance of Social Media Marketing and How To Create a Strategy That Sells?

Content Marketing, Guest Blog / By

Looking back several decades ago, most of the brands did their marketing more in traditional ways. Launching a newspaper campaign, sending postage fliers around the neighborhood, or starting an advertising campaign on radio or television. However, since the inception of social media platforms and the early days of social media giant Facebook, when only the

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What’s B2B Marketing and How to Create an Effective Strategy?

Content Marketing / By

Knowing your target audience is crucial these days and brands that haven’t defined their buyer personas correctly are wasting marketing resources to reach people that aren’t interested in their products or services in the first place. There’re two main ways how brands can market themselves. First, businesses that target individuals are usually operating in the

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The Definitive Guide How to Create Compelling Buyer Personas

Content Marketing / By

  Every business, small or big, local or global is striving to increase its website traffic, leads, and sales. Unfortunately, each year that becomes to do harder and harder, because more new companies enter the market. Next to that, the online space becomes even more cluttered with ads and branded content. It has been roughly

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A Complete Guide to Digital Marketing Funnels and How-to Create Effective One?

Content Marketing / By

  It’s important that every organization would monitor the effectiveness of sales and marketing strategies, know-how the qualified leads find their business and when do they turn to paying customers. That’s exactly what digital marketing funnels are for and they help to provide business valuable information about your customer’s habits and map out their journey

A Complete Guide to Digital Marketing Funnels and How-to Create Effective One? Read More »

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How to Optimize Content for Voice Search and Beat Your Competition?

SEO / By

  Back in the day’s voice search technology didn’t look that sexy, and if someone saw a person speaking loudly into his wrist they thought he is crazy. However, with the risen popularity of smart devices such as smart speakers or smartwatches. And the increased demand for faster, safer, and hands-free search technology especially during

How to Optimize Content for Voice Search and Beat Your Competition? Read More »

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