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The Importance of Social Media Marketing and How To Create a Strategy That Sells?

Looking back several decades ago, most of the brands did their marketing more in traditional ways. Launching a newspaper campaign, sending postage fliers around the neighborhood, or starting an advertising campaign on radio or television. However, since the inception of social media platforms and the early days of social media giant Facebook, when only the …

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What’s B2B Marketing and How to Create an Effective Strategy?

Knowing your target audience is crucial these days and brands that haven’t defined their buyer personas correctly are wasting marketing resources to reach people that aren’t interested in their products or services in the first place. There’re two main ways how brands can market themselves. First, businesses that target individuals are usually operating in the …

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Inbound vs Outbound Marketing. Which is Better?

It’s a continuous battle between marketers debating which marketing techniques are better, inbound or outbound marketing. To some of them, outbound marketing is the way to go.  On the other hand, other marketers say it’s an “old way of doing business” and prefer more sustainable techniques and choose inbound marketing. Though as much as we …

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A Complete Guide to Digital Marketing Funnels and How-to Create Effective One?

  It’s important that every organization would monitor the effectiveness of sales and marketing strategies, know-how the qualified leads find their business and when do they turn to paying customers. That’s exactly what digital marketing funnels are for and they help to provide business valuable information about your customer’s habits and map out their journey …

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How to Optimize Content for Voice Search and Beat Your Competition?

  Back in the day’s voice search technology didn’t look that sexy, and if someone saw a person speaking loudly into his wrist they thought he is crazy. However, with the risen popularity of smart devices such as smart speakers or smartwatches. And the increased demand for faster, safer, and hands-free search technology especially during …

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Do You Make These SEO Beginner Mistakes and How to Rise On Top Pages of Google?

Every business thrives to get more traffic, more leads, and most importantly more sales. Generating traffic through paid media is easy, simply keep throwing more money and see how people are coming to your site. However, this is insufficient long-term unless you have deep pockets and can fuel traffic like this for years. It’s a …

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7 Copywriting Techniques You Can’t Ignore and How to Craft a Copy that Sell

Do you remember the last time you read something online and shortly after without even noticing you’re already placing their products inside a shopping cart? Or the last time you read the blog post that was so captivating that you just lost the time track? That’s the power of great copywriting and despite today’s technology …

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