Bikerr Store
Bikerr Store
Best Bikes in Town
Bikerr store is a local bicycles store from Groningen city. It sells various types of bikes, from old-school to modern type and they’ve been in business for more than 5 years.
Paid Media Channels
FOCUS AREA
- PAID MEDIA
- CONTENT
- CREATIVES
- SOCIAL MEDIA CAMPAIGNS
173%
Increased website traffic within first 2 weeks
121%
More positive reviews about the brand and its production
The Challenge
When the Covid-19 hit and most of the Netherlands cities shut down, Bikerr stores had to close doors too. The problem was that at that time they weren’t prepared to so sell online and most of the sales were done on the store. Thus, they had to find a way how to increase sales even if their stores were physically closed.
The Strategy
After understanding their problem, dedicated marketing team has developed a marketing strategy focused on social media marketing. Facebook and Instagram platforms were the 2 main channels used to launch marketing campaigns focused on raising brand awareness and slowly transferring local sales to digital space.
Several marketing campaigns were launched where people after finishing a required game sequence, like the post, comment, and share had a chance to win a brand new Gazelle Medeo T9 City HMB bike which is valued at €2,100. In addition, 20 other participants could win a bag of goodies worth €20.
The results
Best Bikes in Town
After 2 months of running campaigns the brand’s online presence has changed drastically and new sales from online started rolling in.
Website Traffic
Online Brand Presence
New Positions in 1-3 Keyword Rankings
