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Case Study

HomebyNB

Scaling eCommerce growth for a home and lifestyle brand through data-driven Google Ads, Meta Ads and TikTok Ads campaigns.

18.8%

Increase in website traffic

Paid media campaigns helped attract more qualified visitors to the HomebyNB online store.

50.69

Average ROAS

Campaign structure, budget allocation and continuous optimisation helped maintain strong overall efficiency.

2.48%

Conversion rate

Improved tracking, campaign structure and product-focused communication helped convert more website visitors into customers.

Project Goals

  • Improve paid media performance across Google Ads, Meta Ads and TikTok Ads
  • Increase website traffic from users interested in home, wellness and lifestyle products
  • Grow eCommerce sales through a more structured and data-driven advertising strategy
  • Improve visibility into campaign performance, attribution and budget efficiency

Challenges

  • Advertising budget efficiency across multiple channels was difficult to evaluate due to limited performance visibility
  • Organic reach on social media was declining, while paid traffic conversion potential was not fully used
  • The brand did not have a consistent, data-driven advertising strategy to support sales growth

About the Project

HomebyNB came to us with a clear challenge. Their digital advertising activity lacked a strong foundation, including creative direction, performance strategy and clear visibility into how the advertising budget was being used.rnrnPrevious campaigns were running without enough data-driven structure, which limited growth opportunities across different paid media channels. The main goal was to build a reliable advertising system from the ground up.rnrnWe focused on creating a data-driven paid media structure that could scale efficiently, reduce wasted spend and turn Google Ads, Meta Ads and TikTok Ads into reliable growth channels for the business.

Applied Solutions

We turned strategy into action by creating data-backed campaign ideas, offers and messaging angles designed to support conversions and business growth.

We rebuilt the paid media structure across key channels, adding clearer tracking, attribution and budget allocation to improve decision-making and reduce wasted spend.

Google Ads campaigns were optimised to capture high-intent users, improve traffic quality and support stronger purchase performance.

Meta Ads and TikTok Ads were used to reach new audiences, test creative angles and increase brand visibility across different stages of the customer journey.

Client Review

Hear directly from our clients about how we help brands achieve measurable growth through clear strategy, stronger performance visibility and data-driven optimisation.

“Turning paid media into a reliable growth channel.”

“Working with Lemonhook transformed our online presence. Their data-driven approach and continuous optimisation helped us reach the right audience, increase conversions, and achieve measurable growth. They truly understood our brand and delivered results beyond our expectations.”

Žygimantas Š. Marketing Director, HomebyNB

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