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Case Study

Bikuva

Building a scalable performance marketing system for a Lithuanian eCommerce retailer through Google Ads, Meta Ads, email marketing and creative testing.

65%

Increase in website traffic

Google Ads and Meta Ads campaigns helped attract more qualified users to the Bikuva online store.

45.92

Average ROAS

Structured campaign management and budget optimisation helped maintain strong return on ad spend.

2.86%

Conversion rate

Improved campaign structure, messaging and ongoing optimisation helped convert more website visitors into customers.

Project Goals

  • Build a structured paid media strategy across Google Ads and Meta Ads
  • Increase qualified website traffic and support eCommerce sales growth
  • Improve campaign visibility through clear tracking, reporting and optimisation
  • Support performance campaigns with email marketing and creative design
  • Strengthen brand awareness and trust in a competitive retail market

Challenges

  • There was no structured paid media strategy across Google Ads and Meta Ads to drive consistent growth
  • The brand needed to build trust and awareness while competing with well established national retailers
  • Budget allocation needed a clearer structure to improve efficiency across channels
  • Ongoing optimisation and clear performance insights were limited
  • Campaign data was not being fully used to make strategic, data driven decisions

About the Project

Bikuva came to us with a clear challenge. Their paid media activity across Google and Meta lacked a consistent structure, which made it difficult to scale performance, improve efficiency and compete with stronger national players in the market.rnrnCampaigns were running, but there was no unified system behind them. This limited visibility into what was working, where the budget was being used most effectively and which actions could drive stronger growth.rnrnThe goal was to build a structured, data driven marketing system across Google Ads, Meta Ads and email marketing. The focus was on capturing demand, improving campaign efficiency and turning paid media into a reliable and scalable growth channel.

Applied Solutions

We built a clear reporting structure that gave better visibility into what was working and what needed improvement. This helped allocate advertising budget to the campaigns, products and channels that created the strongest impact.

We developed ad messaging that highlighted the brand’s strengths and helped build trust with the right audience. The goal was not only to compete on price, but also to communicate clear value to potential customers.

Campaigns were continuously tested, analysed and improved. Based on performance data, we refined budgets, audiences, creatives and messaging to make sure results improved over time.

Email marketing and design support helped strengthen campaign communication across channels. This created a more consistent customer journey and supported both seasonal campaigns and ongoing sales activity.

Client Review

Hear directly from our clients about how we help brands achieve measurable growth through clear strategy, stronger performance visibility and data-driven optimisation.

“Building a scalable growth system across channels.”

“Professional approach, attention to detail, and excellent results. We're glad we chose LemonHook.”

Matas. J Marketingo specialistas

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