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Case Study

AVEL

Improving Google Ads performance and eCommerce growth for a premium food supplements brand through structured campaigns and data driven optimisation.

8.7%

Increase in website traffic

Google Ads campaigns helped attract more qualified visitors interested in high quality supplements, vitamins and minerals.

12.61

Average ROAS

A structured Google Ads strategy helped generate consistent return on ad spend..

3.55%

Conversion rate

Improved campaign structure and search demand analysis helped turn more website visitors into customers.

Project Goals

  • Build a structured Google Ads strategy focused on high intent search demand
  • Increase qualified website traffic from users interested in premium food supplements
  • Improve campaign efficiency through ongoing optimisation and performance analysis
  • Turn Google Ads into a reliable growth channel for eCommerce sales

Challenges

  • The brand lacked ongoing optimisation and clear insights from search demand data
  • There was no structured Google Ads strategy to support consistent eCommerce growth
  • Budget allocation was inefficient due to the lack of a clear performance structure

About the Project

AVEL is a premium food supplements brand offering vitamins, minerals and active ingredients for beauty, sleep, energy, immunity, heart health, circulation and physical activity.

The project focused on building a structured, data driven Google Ads system that could capture high intent demand and turn it into consistent eCommerce growth.

Through close collaboration, we did not only manage campaigns. We continuously shared insights, advised on strategy and refined the direction based on real search behaviour and performance data.

By combining campaign execution with ongoing analysis and idea generation, we identified new opportunities, improved performance over time and built a Google Ads structure that could evolve together with market demand.

Applied Solutions

We built a structured Google Ads strategy from the ground up, focusing on high intent audiences actively searching for premium food supplements, vitamins and minerals.

We analysed search behaviour and campaign performance data to identify stronger opportunities, refine targeting and prioritise the product directions with the highest growth potential.

We improved budget allocation by giving campaigns a clearer structure, separating priorities and focusing spend on the areas that showed stronger commercial intent.

Google Ads was used not only as an advertising channel, but also as a decision making tool. Continuous analysis helped generate new ideas, improve performance and scale what worked best.

Client Review

Hear directly from our clients about how we help brands achieve measurable growth through structured strategy, clear insights and data driven optimisation.

,,Turning search demand into measurable growth.”

“We have been working with this company for some time and can confidently say that they are professionals in their field. Google Ads campaigns are managed responsibly, and we regularly receive clear reports and optimisation suggestions. The results are visible and growing. The team responds quickly to our requests and always offers solutions. Highly recommended!”

Aušrinė.G

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