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Case Study

Pitex – Classy Handmade Accessories

Increasing online visibility and eCommerce sales through paid media campaigns for a Lithuanian handmade accessories brand.

27 %

Increase in website traffic

Campaigns helped attract more visitors interested in unique handmade accessories and home decor.

7

Paid media channels

A structured paid media funnel helped turn more website visitors into online customers.

114 %

Increase in eCommerce sales

Campaigns were launched across Google, Facebook and Instagram to reach users at different funnel stages.

Project Goals

  • Increase online visibility for a Lithuanian handmade accessories brand
  • Drive qualified traffic to the eCommerce store through paid media campaigns
  • Grow online sales by building a clear advertising funnel
  • Support remarketing and email marketing through newsletter lead generation

Challenges

  • Most sales were generated through B2B channels rather than the online store
  • Previous eCommerce attempts had not delivered the expected results
  • The brand needed stronger online visibility and a clearer paid media strategy
  • A structured funnel was needed to attract new users and convert warm audiences into buyers

About the Project

Pitex is a Lithuanian brand creating handmade women’s accessories and home decor items decorated with well-known artworks. The brand offers tote bags, backpacks, cosmetic bags, travel bags, table placemats, decorative pillows and other unique pieces made in Lithuania.

Although Pitex already had a strong product concept and years of experience, most sales had previously come through B2B channels. The main objective was to strengthen online sales and build a more scalable eCommerce growth strategy through paid media.

Applied Solutions

We built a structured paid media strategy focused on increasing online traffic and generating eCommerce sales through Google, Facebook and Instagram Ads.

Facebook video and image ads were used to attract new audiences, while remarketing campaigns helped re-engage users who had already shown interest in the brand.

Google Search campaigns were used to capture high-intent users at the final stage of the buying journey and support conversion growth.

Next to paid media campaigns, Facebook lead generation ads were used to collect newsletter subscribers for future email marketing and remarketing activities.

Client Review

Hear directly from our clients about how we help brands achieve measurable growth. Real stories, real results, and the impact of our data-driven approach.

“Transforming our online presence with measurable results.”

“Working with Lemonhook transformed our online presence. Their data-driven approach and continuous optimisation helped us reach the right audience, increase conversions, and achieve measurable growth. They truly understood our brand and delivered results beyond our expectations.”

Erika Janauskaitė Marketing Director, PinkPharma

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