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Case Study

PinkPharma – Food Supplements & Cosmetics

Boosting online visibility, website traffic and eCommerce sales for a health and beauty brand through performance-driven paid media campaigns.

285%

Increase in website traffic

Campaigns helped attract more qualified visitors interested in health, beauty and wellness products.

8.7

Average ROAS

Optimised budgets, broader targeting and continuous testing helped improve campaign efficiency.

164%

Increase in eCommerce sales

Improved campaign structure, messaging and product-focused ads helped turn more visitors into customers.

Project Goals

  • Increase brand visibility within a competitive health and wellness market
  • Drive qualified traffic to the website through performance-focused campaigns
  • Improve conversion rates by aligning messaging with a health-conscious audience
  • Optimise ad spend to achieve higher ROI and sustainable growth

Challenges

  • Needed to stand out in a highly competitive market
  • Attract more qualified, health-conscious customers
  • Optimise advertising spend to achieve a higher return on investment
  • Improve online performance and generate sustainable growth

About the Project

PinkPharma is an online store offering high-quality food supplements and cosmetics for health and beauty-focused customers. The brand entered a competitive market with a clear focus on carefully selected products, fair pricing and a more quality-driven alternative to mass-market health and beauty retailers.

The main objective was to increase online visibility, build trust and grow eCommerce sales through a stronger paid media strategy across Google, Facebook and Instagram.

Applied Solutions

We analysed user behaviour, interests, and purchase intent to create precise audience segments. This allowed us to deliver relevant messaging to health-conscious users and reduce wasted ad spend.

Google and Meta Ads campaigns were structured to maximise visibility, attract qualified traffic, and drive measurable sales growth.

Ad creatives and messaging were continuously refined to better connect with the target audience and improve conversion rates.

Campaigns were monitored and optimised using performance data, enabling smarter budget allocation and long-term growth.

Client Review

Hear directly from our clients about how we help brands achieve measurable growth. Real stories, real results, and the impact of our data-driven approach.

“Transforming our online presence with measurable results.”

“Working with Lemonhook transformed our online presence. Their data-driven approach and continuous optimisation helped us reach the right audience, increase conversions, and achieve measurable growth. They truly understood our brand and delivered results beyond our expectations.”

Erika Janauskaitė Marketing Director, PinkPharma

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