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Case Study

Autoviskas – Car Accessories Online

Increasing online traffic, eCommerce sales and ROAS for an automotive parts and accessories store through full-funnel paid media campaigns.

17.6%

Increased website traffic

Campaigns attracted highly targeted visitors interested in car parts and accessories, driving qualified traffic and increasing online sales.

7.8

Average ROAS

Optimised budgets and targeting led to significantly higher campaign efficiency.

18.6%

Increased eCommerce sales

Improved messaging and creatives helped turn more visitors into customers.

Project Goals

  • Increase brand visibility in the competitive car parts and accessories market
  • Drive qualified traffic to the website through performance-focused campaigns
  • Improve conversion rates by optimising messaging, creatives, and user acquisition
  • Optimise advertising spend to achieve higher ROAS and sustainable eCommerce growth

Challenges

  • Needed a reliable partner to increase online sales and implement a results-driven digital strategy.
  • Previous agency partnerships failed to deliver clear communication and measurable results.
  • Despite a strong brand presence, the company was not fully leveraging its digital growth potential.

About the Project

Autoviskas.lt operates in a highly competitive automotive parts and accessories market, where strong digital performance is essential for sustainable growth. The objective was to increase online sales while attracting high-intent customers through targeted advertising and data-driven optimisation. To achieve this, we implemented a performance-focused strategy across Google and Meta platforms, combining continuous campaign optimisation with audience segmentation and creative improvements to maximise results.

Applied Solutions

We developed a performance-focused Google Ads strategy combining Search and Performance Max campaigns to drive high-intent traffic, promote key product categories, and highlight monthly offers.

Dynamic remarketing campaigns on Google and Meta re-engaged previous website visitors with personalised product ads, helping recover lost sales and increase conversions.

Campaigns were built around carefully segmented audiences and the full marketing funnel, allowing us to reach new customers while nurturing existing prospects with relevant messaging.

We created engaging Facebook and Instagram content that balanced educational posts with promotional campaigns, while continuously optimising budgets, creatives, and targeting to maximise ROAS.

Client Review

Hear directly from our clients about how we help brands achieve measurable growth. Real stories, real results, and the impact of our data-driven approach.

“Fast communication and maximum professionalism.”

“Working with the LemonHook team for several months has been a truly positive experience. I am very satisfied with the results we have achieved. Fast communication, attention to the client and maximum professionalism are just a few words I would use to describe our work together. I highly recommend them.”

Nerijus Šakalys Director, Autoviskas

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