{"id":8967,"date":"2024-07-18T15:03:41","date_gmt":"2024-07-18T13:03:41","guid":{"rendered":"https:\/\/lemonhook.com\/astra-portfolio\/pinkpharma-maisto-papildai-ir-kosmetika\/"},"modified":"2024-07-21T12:24:41","modified_gmt":"2024-07-21T10:24:41","slug":"pinkpharma-maisto-papildai-ir-kosmetika","status":"publish","type":"astra-portfolio","link":"https:\/\/lemonhook.com\/lt\/astra-portfolio\/pinkpharma-maisto-papildai-ir-kosmetika\/","title":{"rendered":"PinkPharma – Maisto Papildai ir Kosmetika"},"content":{"rendered":"\t\t
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PinkPharma - Maisto Papildai ir Kosmetika<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tavo. Nauja. Pinkpharma.lt<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Auk\u0161tos kokyb\u0117s maisto papild\u0173 ir kosmetikos internetin\u0117 parduotuv\u0117<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Maisto papild\u0173 ir kosmetikos rinka turb\u016bt viena konkurencingiausi\u0173 ni\u0161\u0173 verslams prekiaujantiems internetu. Problema ta, jog konkuruojantys prek\u0117s \u017eenklai da\u017enu atveju teikia pirmenyb\u0119 pelnui, o ne produkt\u0173 kokybei, tod\u0117l vartotojai vis da\u017eniau renkasi prek\u0117s \u017eenklus prekiaujian\u010dius auk\u0161tesn\u0117s kokyb\u0117s maisto papildais bei kosmetika.<\/p>\n

B\u016btent \u010dia PinkPharma komanda ir pasteb\u0117jo nei\u0161naudot\u0105 galimyb\u0119. To pasekoje, fokusuodamiesi \u012f auk\u0161tos kokyb\u0117s moterims skirtus maisto papildus ir kosmetik\u0105, PinkPharma komanda suk\u016br\u0117 savo unikal\u0173 vert\u0117s pasi\u016blym\u0105 dar geriau \u017einom\u0105 kaip „blue ocean” strategij\u0105 jau ir taip perpildytoje maisto papild\u0173 ir kosmetikos rinkoje.<\/p>\n

PinkPharma savo el. parduotuv\u0117je si\u016blo plat\u0173 spektr\u0105 produkt\u0173, nuo auk\u0161tos kokyb\u0117s maisto papild\u0173 imunitetui stiprinti iki kosmetikos priemoni\u0173 pagamint\u0173 i\u0161 nat\u016brali\u0173 ingredient\u0173. Taip sujudinant jau esam\u0105 ir gerokai nusistov\u0117jusi\u0105 rink\u0105 kokybi\u0161kais bei pagal grie\u017etus kriterijus atrinktus maisto papild\u0173 ir kosmetikos produktais.<\/p>\n

PinkPharma – tai daugiau nei tik dar viena maisto papild\u0173 ir kosmetikos internetin\u0117 parduotuv\u0117 \u2013 tai jud\u0117jimas. Naujo kokyb\u0117s standarto v\u0117liavne\u0161iai, kuriame pirmenyb\u0117 teikiama nat\u016bralumui, sveikatai ir, svarbiausia, kokybi\u0161kiems produktams u\u017e ger\u0105 kain\u0105.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Skaitmenin\u0117s Reklamos Kanalai<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tREKLAMOS PASLAUGOS<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tKONVERSIJ\u0172 OPTIMIZAVIMAS<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      285%<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Padid\u0117j\u0119s svetain\u0117s srautas<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      164%<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Padid\u0117j\u0119 el. parduotuv\u0117s pardavimai<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      8.7<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      Vidutinis ROAS<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      I\u0161\u0161\u016bkis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      PinkPharma kelion\u0117 prasid\u0117jo nuo \u012f\u017evalgos, kad maisto papild\u0173 ir kosmetikos ni\u0161a buvo perpildyta konkurentais, kurie didina parduodamos produkcijos mar\u017eas aukodami pa\u010di\u0173 produkt\u0173 kokyb\u0119. To pasekoje, buvo i\u0161grynintas rinkos poreikis, kartu su galimybe aptarnauti auk\u0161tesn\u0117s klas\u0117s miesto moteris i\u0161skirtiniais gaminiais s\u0105\u017einingomis kainomis.<\/p>\n

      PinkPharma komanda \u012fsitvirtino kaip auk\u0161tos kokyb\u0117s maisto papild\u0173 ir kosmetikos el. parduotuv\u0117, si\u016blanti kokybi\u0161kus ir pagal grie\u017etus standartus atrinktus maisto papildus ir kosmetikos priemones ambicingoms miesto moterims. Pirminis PinkPharma i\u0161\u0161\u016bkis pradedant veikl\u0105 internetu buvo sukurti naujai \u012f rink\u0105 at\u0117jusio prek\u0117s \u017eenklo pasitiki\u0117jima jau ir taip itin konkurencingoje aplinkoje. O pasitik\u0117jimo stiprinimas yra itin svarbus norintiems s\u0117kmingai prekiauti internetu.<\/p>\n

      To pasekoje, PinkPharma komanda ie\u0161kojo nauj\u0173 ir patikim\u0173 skaitmenin\u0117s reklamos partneri\u0173, kurie pad\u0117t\u0173 \u012fgyvendinti visus u\u017esibr\u0117\u017etus tikslus internete sukurti efektyvi\u0105 reklamos strategij\u0105.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Strategija<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Po keli\u0173 susitikim\u0173 su klientu, kartu i\u0161sigryninome PinkPharma verslo tikslus bei l\u016bkes\u010dius ir suk\u016br\u0117me Google bei Facebook Ads reklamos kanal\u0173 strategij\u0105, su tikslu pasiekti ambicingas miesto moteris gyven\u010dias did\u017eiausiuose \u0161alies miestuose. Ta\u010diau, ne visada einasi viskas pagal plan\u0105 ir vos tik prad\u0117jus darbus kartu susid\u016br\u0117me su keleta kli\u016b\u010di\u0173. Kadangi PinkPharma komanda anks\u010diau su Google ir Facebook Ads reklamos kanalais nedirbo, platform\u0173 algoritmams reik\u0117jo laiko ir duomen\u0173 apsimokyti, kas mums yra pardavimas ir kokius signalus steb\u0117ti, kad padidintume kampanij\u0173 na\u0161um\u0105? Taipogi, ankstyvas auditorij\u0173 siaurinimas nebuvo tinkamiausias sprendimas norint efektyviai apmokyti algoritmus tinkamai optimizuoti reklamas.<\/p>\n

      Tuo tarpu i\u0161pl\u0117tus tikslin\u0117s auditorijos taikym\u0105si kampanij\u0173 rezultatai pager\u0117jo. Suteikdami algoritmams daugiau duomen\u0173, kad b\u016bt\u0173 galima efektyviau optimizuoti Google ir Facebook Ads skelbimus bei tiksliau formuoti potenciali\u0173 pirk\u0117j\u0173 paveiksl\u0105. \u012edomu tai, kad \u0161iek tiek daugiau nei 10% vis\u0173 pardavim\u0173 buvo sugeneruota b\u016btent i\u0161 vyri\u0161kos auditorijos, tuo tarp\u0173 pirminiuose etapuose galvojome, jog m\u016bs\u0173 tikslin\u0117 auditorija vis d\u0117lto yra tik moterys.<\/p>\n

      Kalbant apie Google Ads reklamas, darbus prad\u0117jome nuo pagrindini\u0173 PinkPharma produkt\u0173 grupi\u0173 i\u0161sigryninimo ir prioritet\u0173 susid\u0117liojimo. Per daugyb\u0119 A\/B test\u0173 nustat\u0117me, kad efektyviausi Google Ads skelbimai buvo b\u016btent tie, kurie fokusavosi \u012f pat\u012f prek\u0117s \u017eenkl\u0105 ir pagrindines produkt\u0173 linijas. Tuo tarpu, Facebook Ads dalyje efektyviausi buvo katalogo skelbimai, o kov\u0105 tarp statini\u0173 ir video skelbim\u0173 vienareik\u0161mi\u0161kai laim\u0117jo statiniai skelbimai, kas buvo i\u0161 prad\u017ei\u0173 \u0161iek tiek keista, kanadgi bendrai pa\u0117mus socialiniai tinklai labiau skatina video turin\u012f.<\/p>\n

      Atliekant nuolatinius A\/B testavimus ir optimizacijas, po kurio laiko PinkPharma svetain\u0117s sraut\u0105 padidinome 285%, pardavimus 164%, bei i\u0161laik\u0117me sveik\u0105 8.7 ROAS balans\u0105, o Google Ads reklam\u0173 kanalas tapo lyderiaujan\u010diu. Ta\u010diau \u010dia b\u016bt\u0173 klaidinga teigti, jog visus nuopelnus tur\u0117t\u0173 prisimti reklamos agent\u016bra. Ir PinkPharma komandos vidinis \u012fdirbis, tinkamas produkt\u0173 parinkimas, svetain\u0117s migracija \u012f tinkamesn\u0119 aplink\u0105, bei turinio k\u016brimas su tikslu generuoti organin\u012f sraut\u0105 \u012fskaitant ir nuomon\u0117s formuotojus vienareik\u0161mi\u0161kai prisid\u0117jo per maksimali\u0173 rezultat\u0173 internete.<\/p>\n

      Partneryst\u0117 su PinkPharma, tai puikus pavyzdys, koki\u0105 svarb\u0105 turi pa\u010dio kliento \u012fsitraukimas \u012f reklamos k\u016brimo proces\u0105. Ir verslo u\u017esibr\u0117\u017eti tikslai pasiekiami ne vien tik reklamos agent\u016bros nuopelnais, ta\u010diau tam reikia ir didelio kliento \u012fsitraukimo \u012f pat\u012f proces\u0105. Apibendrinant, jog b\u016bt\u0173 pasiekti verslo u\u017esibr\u0117\u017eti tikslai, b\u016btinas nuolatinis agent\u016bros ir kliento \u012fsitraukimas \u012f proces\u0105 ir bes\u0105lygi\u0161kas bendravimas kartu pagr\u012fstas pasitik\u0117jimu bei atvira komunikacija.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      PinkPharma \u2013 Maisto Papildai ir Kosmetika<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Skaitmenin\u0117s reklamos strategija su fokusu \u012f Google ir Facebook Ads kanalus, s\u0117kmingai padidino svetain\u0117s sraut\u0105, padvigubino pardavimus ir i\u0161laik\u0117 sveik\u0105 bendr\u0105 reklamos paskyr\u0173 ROAS vidurk\u012f 8.7.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \n\t\t\t\t\t\tDaugiau Pardavim\u0173\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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